From January 7 to February 5, the "2025 National Online New Year Shopping Festival" is underway. Among the highlights is the "Celebrate the New Year with Silk Road E-Commerce" initiative, which includes special sections for New Year goods on the international versions of e-commerce platforms. This aims to meet the festive needs of overseas Chinese and foreign consumers. Additionally, promotional events featuring high-quality specialty products from Silk Road e-commerce partner countries will cater to domestic consumer demand.

　　"Silk Road E-Commerce" represents a key initiative for high-quality cooperation under the Belt and Road Initiative. In recent years, China has conducted pragmatic exchanges on policies, industry coordination, capacity building and regional collaboration with 33 partner countries across five continents. These efforts have nurtured brands like Silk Road Cloud Products, making "Silk Road E-Commerce" a distinguished hallmark of international e-commerce collaboration.